One of the questions I seemed to get asked a lot by all my clients irrespective of what they do is “Do I need a Facebook page?” or “Should I set up a Twitter/Instagram/Pintrest account?”
Social media has indeed become a baffling minefield. Many people in small business feel it is something they should be doing, something they should know about but are either just not that interested in, or are even intimidated by and frankly just don’t know where to start.
Before thinking about what you should know/do, you need to ask yourself some important questions about your business and your target audience. This will inform your ‘marketing mix’; put simply, the activities you undertake in order to get customers. Social media is only going to help you get business if the people you are selling to actually use social media in the first place.
Before you decide what social media to use for your business, or whether you should bother at all, take these 3 simple steps:
- You need to know, if you don’t already, how customers and potential customers hear about you. It is good business practice to ask this of everyone who contacts you.
- Once you know that, ask them what social media they use, and what kinds of businesses they follow.
- Remember that good social media should enhance your customer’s experience of using your business, not just be another selling platform; think carefully about what posts would be of interest to the types of people who are interested in your product or service.
Top Tip: Always post an image with copy, never just copy on its own.
Use it well, and social media can become a vital part of your marketing mix, not something you are doing for the sake of it.
If you need some help with the marketing mix and social media, click here to book a free 30 minute consultation.