Something that has stayed with me since childhood is the power of stories.
Storytelling was always something I loved, and I still do. For me there is a huge allure in hearing about someone else’s journey, whether that be actual or emotional. Stories are compelling because they makes us think about ourselves, and our values.
Storytelling for your business isn’t really very different. At its core branding is really all about storytelling and your customers are the protagonists. Developing an authentic brand that is congruent with you and your values requires a deep understanding of your business.
Through coaching and mentoring you will build confidence in your brand and identify the values inherent in your business. You can then begin to focus on establishing what kind of emotional connection you are trying make with your customers and how best to market to them.
The best kinds of businesses are the ones that have confidence in themselves. They understand themselves and their customers. This is branding at its best.
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